What is Google Business Profile?

Previously known as Google My Business, Google Business Profile is Google’s listing platform for companies. Millions of small, medium and large businesses have Google Business profiles that help them boost search rankings and help them get in front of local customers.

Why Should Your Business Use a Google Business Profile?

Setting up a Google Business Profile for your business will help your company show up in Google search engine results, Google local search results and Google Maps results. Listing your company on Google will:

• Helps you show up and rank in search results

• Helps you be present on map results

• Provides a place where customers can review your business

• Give your customers answers to questions they might have about your business

• It’s the quickest way to find business information

When your Google Business Profile is optimized and has all of the correct information, the better opportunities your business has to be found by current or potential customers.

How Does a Google Business Profile Work?

Listing your company on Google ensures that your small business name, address, phone number, hours, and descriptions are listed correctly and consistently across all Google platforms, including:

• Google SERPs

• Google’s Local Pack

• Google Maps

• Google Reviews

Having a Google Business Profile allows you to manage your entire business — including multiple locations — from one dashboard. This is just a taste of the business information I share with my agents.